Mini-VSL (Video Sales Letter)

e.g Sarah

e.g Shade Matcha

e.g Women under 40 who drink coffee or energy drinks

e.g Lasting energy and focus

e.g Mid-day energy crash, bad gut health, etc.

e.g Fact: 65% of people feel anxiety after drinking energy drinks.

e.g Plant-Based Productivity. (Don't say your product yet)

e.g 50,000

e.g Students, Business Professionals, Busy Parents, etc...

e.g To feel awake with lasting energy the entire day

e.g Crush goals at work, actively play with kids, live longer, look younger.

e.g Tea Powder, Online Course, Digital Report, Software Tool

e.g Ceremonial Matcha, Model XYZ, etc.

e.g $49.99, $19/mo, free, etc.

Try using different combinations of words like Witty, friendly, disappointed, polite, creative, professional or add a well-known personality such as Oprah Winfrey.