Mini-VSL (Video Sales Letter)

Write a captivating 60-90 second script for a video that generates interest for your offer.

Your Name *

e.g Sarah

Company Name *

e.g Shade Matcha

Who is your ideal buyer audience? *

e.g Women under 40 who drink coffee or energy drinks

List your key benefits & features? *

e.g Lasting energy and focus

What current pain or negative circumstance is your customer facing now? *

e.g Mid-day energy crash, bad gut health, etc.

What's a true negative or scary fact? *

e.g Fact: 65% of people feel anxiety after drinking energy drinks.

What's the big idea in 2-3 words? What hook makes your product different? *

e.g Plant-Based Productivity. (Don't say your product yet)

Number of customers for social proof *

e.g 50,000

What is your niche? A more narrow focus of your audience. *

e.g Students, Business Professionals, Busy Parents, etc...

What are customers' initial goal? *

e.g To feel awake with lasting energy the entire day

What are customers' ultimate goal that results from the initial goal? *

e.g Crush goals at work, actively play with kids, live longer, look younger.

How is your product delivered? *

e.g Tea Powder, Online Course, Digital Report, Software Tool

What is your product name? *

e.g Ceremonial Matcha, Model XYZ, etc.

What is your product's price? *

e.g $49.99, $19/mo, free, etc.

Tone of Voice *

Try using different combinations of words like Witty, friendly, disappointed, polite, creative, professional or add a well-known personality such as Oprah Winfrey.

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